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Jeffrey C. Perea

Jeffrey C. Perea | Conway MacKenzie

Managing Director,
Los Angeles

Mr. Perea has significant experience advising debtors, creditors, and financial buyers of distressed companies in out-of-court restructuring and in bankruptcy proceedings across a wide range of industries including real estate, casinos, hospitality, technology and restaurants. Mr. Perea has provided crisis management services, performance improvement and turnaround services for underperforming companies for over 20 years.

Prior to joining the firm, Mr. Perea served as a Managing Director in the Corporate Finance and Corporate Restructuring practice of a national restructuring firm. His experience and expertise includes evaluation of company business plan viability; in-depth analysis of short and long term cash flow projections; detailed 5 year financial projections; consulting and recommending financing and debt restructuring strategies; developing plan of reorganization and cost-cutting initiatives; litigation support services; and preparing valuations under various scenarios.

Mr. Perea’s most recent Board member engagements include Shields for Families, Inc., Natrol, Inc., Marali Telecomm Systems, Inc., RGI and Leaf 123 Inc. He has also provided financial advisory services to Powerwave Technologies, Jerry’s Nugget, Inc., Scoobeez, Spartan Gaming LLC and American West Homes, a home builder of single family homes in Las Vegas, Nevada. Mr. Perea has served as restructuring advisor to Riviera Casino & Hotel in Las Vegas, Nevada, which led to a successful Chapter 11 reorganization. He has also served as a financial/restructuring advisor to Black Gaming, Nellson Nutraceutical, Prediwave, and Murray, Inc. In addition, Mr. Perea has provided advisory services for the creditors’ committee for National RV, American Restaurant Group, and Landsource Communities LLC.

His credentials include: Certified Turnaround Professional (CTP), Certified Public Accountant (CPA, California); Certified Insolvency and Restructuring Advisor (CIRA); NASD Series 7 and 63 licensed; and Six Sigma Green Belt. He is a member of the Association of Insolvency and Restructuring Advisors, Turnaround Management Association and the American Bankruptcy Institute. Mr. Perea also has been a guest lecturer on restructuring and finance topics at UCLA Anderson School of Management and USC Marshall School of Business.