Conway MacKenzie Launches Consumer Products Practice
ATLANTA, Sept. 9, 2019 /PRNewswire/ — Conway MacKenzie, a leading management consulting and financial advisory firm, today announced the launch of its Consumer Products Practice (CPP). This team will help clients capitalize on growth opportunities and navigate challenges while facing unprecedented disruption from e-commerce, demographics trends, regulatory uncertainty, and shifts in consumer-brand relationships.
Leading the practice is Michael Musso, Senior Managing Director, Conway MacKenzie Atlanta. Mike has spent more than 30 years transforming and strengthening companies as a Chief Executive Officer, Operations Leader, and Financial and Restructuring Advisor. His experience, in addition to his roles as a turnaround advisor and hands-on operator, is rooted in working with large multinational brands while at Procter & Gamble, Pepsi-Cola and Frito-Lay.
Conway MacKenzie’s CPP offers the unique capabilities and knowledge of a dedicated and experienced team with a diverse blend of restructuring and performance improvement experience. The objective is to be an industry leading resource to help companies successfully manage change, create better outcomes for customers and build value for owners and investors.
“We are excited about the launch of Conway MacKenzie’s Consumer Products Practice because it meets a growing and important need for an increasing number of companies, and we have put together an outstanding team to partner with them,” said Donald S. MacKenzie, CEO, Conway MacKenzie. “Having a leader with Mike’s Consumer Product Goods (CPG) experience is a big advantage for Conway MacKenzie in this industry. Beyond his decades of working in-house for blue chip CPG companies, Mike brings a practical approach to solving the complex challenges faced by many in this space. As a hands-on CEO for multiple companies, he understands first-hand how to navigate the complex Consumer Products Customer channels. He’s also assembled a great team who work side-by-side with company executives on workable solutions that unlock growth with commercial and operational excellence.”
In today’s e-commerce age, brand owners must rebuild their traditional operating models to drive innovation, increase market agility and implement new performance metrics that track the total customer experience. In response to demands of more digitally connected customers, they must meet consumer expectations for a transparent, authentic experience, going beyond a simple product transaction.