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Mike Musso: Coke sees social media gold at Rio Games – AJC

Mike Musso was quoted in AJC. To read the entire article, please click here.

“Mike Musso agreed. Musso, managing director at consulting firm Conway MacKenzie, said social media works when the content is relevant. Just exuding passion for a brand is not enough, he added, because consumers want to feel that it has meaning to them.

“‘With millennials you can’t buy engagement,’ Musso said. ‘They have to have a connection to the product.'”