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Mike Musso: Coke Battling Detractors of Many Fronts –

Mike Musso’s been quoted on, to read the entire article click here.

“Coke has done an outstanding job of building a portfolio of non-sugar drinks,” said Mike Musso, managing director at Conway MacKenzie. “Coke’s senior leadership has to take a more offensive role in promoting the diversity of their product portfolio instead of remaining on the defensive with regard to high sugar content drinks.”