Enormous changes are taking place in the consumer products industry, and they are doing so at an unprecedented pace. It can feel like a battlefield; consumers are continuously changing and retail customers are significantly more demanding.

The professionals at Conway MacKenzie offer deep expertise specifically tailored to the middle-market consumer products industry. Since the 1970s, our team has had a history of success. Conway MacKenzie helps consumer products companies and manufacturers navigate today’s issues with a fresh look and hands-on approach.

• We know that consumer products are more than distribution, logistics and manufacturing. Our consumer products practice team helps your brands meet ever-changing consumer demand, navigating complex customer channels and driving operational excellence while keeping a critically important eye on innovation.
• We fill a gap in the middle-market where a hands-on approach is essential to helping your teams focus on accelerating performance while still taking care of current demands.
• We have decades of operational expertise in consumer products.

Industries

Our consumer products practice team has experience advising a wide range of industries including, but not limited to:

• Food and beverage (including baked and prepared foods)
• Liquor, beer and wine
• Paper products
• Personal care products (including beauty care)
• Pet care
• Vitamins and supplements

Functional Areas of Expertise

• Sales and marketing leadership
• Strategy and positioning
• Brand and product management
• Innovation and new product process management
• Channel management
• Events and promotions
• Shopper and customer marketing
• Organizational structure
• Operations and logistics
• Manufacturing capabilities
• Performance analytics
• Financials and accounting
• Debt restructuring

Key indicators that your company will need our help:

• Lack of top-line and profitable growth
• Process challenges and inefficiencies
• Underperforming sales and marketing teams
• New product failures and a lackluster innovation pipeline
• Ineffective marketing and media plans
• Disconnects with current customer channels and demands
• Poor promotion returns and lifts
• Challenged customer relationships

Benefits of Consumer Products Practice Advisory Services

Conway MacKenzie and its consumer products practice team pride themselves on delivering value and benefits in these functional areas:

• Sales and marketing excellence
• Brand/product management
• New product development
• Category management
• Big data and advanced analytics
• Customer and revenue management
• E-commerce and multichannel excellence
• Advertising and media plan development (i.e., digital, traditional)
• Emerging markets