Consumer Products Practice | Industries

Enormous changes are taking place in the consumer products industry, and they are doing so at an unprecedented pace. It can feel like a battlefield; consumers are continuously changing and retail customers are significantly more demanding.

The professionals at Conway MacKenzie offer deep expertise specifically tailored to the middle-market consumer products industry. Since the 1970s, our team has had a history of success. Conway MacKenzie helps consumer products companies and manufacturers navigate today’s issues with a fresh look and hands-on approach.

We know that consumer products are more than distribution, logistics and manufacturing. Our consumer products practice team helps your brands meet ever-changing consumer demand, navigating complex customer channels and driving operational excellence while keeping a critically important eye on innovation.
We fill a gap in the middle-market where a hands-on approach is essential to helping your teams focus on accelerating performance while still taking care of current demands.
We have decades of operational expertise in consumer products.

Industries

Our consumer products practice team has experience advising a wide range of industries including, but not limited to:

Food and beverage (including baked and prepared foods)
Liquor, beer and wine
Paper products
Personal care products (including beauty care)
Pet care
Vitamins and supplements

Functional Areas of Expertise

Sales and marketing leadership
Strategy and positioning
Brand and product management
Innovation and new product process management
Channel management
Events and promotions
Shopper and customer marketing
Organizational structure
Operations and logistics
Manufacturing capabilities
Performance analytics
Financials and accounting
Debt restructuring

Key indicators that your company will need our help:

Lack of top-line and profitable growth
Process challenges and inefficiencies
Underperforming sales and marketing teams
New product failures and a lackluster innovation pipeline
Ineffective marketing and media plans
Disconnects with current customer channels and demands
Poor promotion returns and lifts
Challenged customer relationships

Benefits of Consumer Products Practice Advisory Services

Conway MacKenzie and its consumer products practice team pride themselves on delivering value and benefits in these functional areas:

Sales and marketing excellence
Brand/product management
New product development
Category management
Big data and advanced analytics
Customer and revenue management
E-commerce and multichannel excellence
Advertising and media plan development (i.e., digital, traditional)
Emerging markets

View Select Case Studies

Strategy. Execution. Results.

The Engagement

Conway MacKenzie provided financial advisory services, interim management and board directorship to a furniture retailer.

Our Role

Conway MacKenzie evaluated restructuring options and developed a course of action that would allow the company to survive. After months of negotiation with the company’s secured lenders, suppliers and landlords, an out-of-court workout strategy was put into action.

The Result

Through this process the secured debt was satisfied, a major creditor agreed to forgive its debt and fulfill outstanding orders, a license was sold to another operator and unsecured creditors recovered significantly more than they would in a bankruptcy. Most importantly, the family was able to retain the company’s intellectual property and continue operating its heritage brand from its historical location. Ultimately $60 million of debt was resolved through an out-of-court workout. Due to the involvement of Conway MacKenzie, creditors were pleased with the outcome as they realized results exceeded all other alternatives. The company was able to continue operating as a furniture store and the community retained one of its longest operating companies.

Strategy. Execution. Results. | Conway MacKenzie