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Business Insights From Conway MacKenzie
April 25, 2017

Transparency: The New Cost Reality for CPG Brands

The following post was written by Managing Director Michael Musso, Practice Group Leader – Consumer Packaged Goods. In today’s marketplace, it is clear that the back of the product label has become as important as the front. Consumers —who are more aware than ever of ingredients and have a clear and defined perception of those […]

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June 13, 2016

Mike Musso on Keurig Carbonated Drinks

“Keurig hit a home run with coffee, but they overestimated taking their coffee experience into carbonated soft drinks with Keurig Kold. I think consumers find it convenient and easy to buy soft drinks everywhere outside the home, so having a machine inside their home didn’t provide them much value. Plus, the Kold price-value relationship was […]

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March 22, 2016

Challenges and Benefits of Private Label Supplier Consolidation

Written By Mike Musso Private label supplier consolidation creates challenges for retailers. As competition decreases, pricing increases and manufacturers have more leverage. Plus, consolidation forces suppliers to evaluate their brand offerings and profitability — leading to products or entire categories being discontinued. However, due to economies of scale and more efficient supply chains, pricing sometimes […]

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February 11, 2016

E-Commerce vs. Brick and Mortar: Pay Close Attention to the Former

E-commerce accounts for a small share of consumer packaged goods (CPG) sales today, but it’s accelerating rapidly. Shoppers have increasingly moved their purchasing online — 15% annually since 2010, per eMarketer, far outpacing brick-and-mortar stores. And now consumers have turned to their mobile device as the medium to research and purchase. Unquestionably, the shopping experience […]

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