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Business Insights From Conway MacKenzie
June 13, 2016

Mike Musso on Keurig Carbonated Drinks

“Keurig hit a home run with coffee, but they overestimated taking their coffee experience into carbonated soft drinks with Keurig Kold. I think consumers find it convenient and easy to buy soft drinks everywhere outside the home, so having a machine inside their home didn’t provide them much value. Plus, the Kold price-value relationship was […]

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March 22, 2016

Challenges and Benefits of Private Label Supplier Consolidation

Written By Mike Musso Private label supplier consolidation creates challenges for retailers. As competition decreases, pricing increases and manufacturers have more leverage. Plus, consolidation forces suppliers to evaluate their brand offerings and profitability — leading to products or entire categories being discontinued. However, due to economies of scale and more efficient supply chains, pricing sometimes […]

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February 11, 2016

E-Commerce vs. Brick and Mortar: Pay Close Attention to the Former

E-commerce accounts for a small share of consumer packaged goods (CPG) sales today, but it’s accelerating rapidly. Shoppers have increasingly moved their purchasing online — 15% annually since 2010, per eMarketer, far outpacing brick-and-mortar stores. And now consumers have turned to their mobile device as the medium to research and purchase. Unquestionably, the shopping experience […]

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February 3, 2016

How Beauty Brands Can Survive Walmart’s New Fees and Payment Terms

This article was written by Mike Musso and was originally posted on GCI Magazine For the first time in its history, Walmart is charging slotting fees. While this practice is common in mass retailing, Walmart has long stood apart by not participating in the pay-to-play game. Now, brands will have to pay to be on […]

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August 19, 2015

Grow? Shrink? Shut Down? Market Forces are Forcing Hospitals Across the Country to Make Tough Decisions

No industry has experienced more change and upheaval in recent years than the healthcare industry. Independent hospitals, in particular, have been caught up in a sweeping national trend of consolidation, a trend that shows little sign of abating. While many hospitals have consolidated through mergers and acquisitions, others have simply been shuttered. Among the hardest hit […]

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